Choose Between Our Gold and Platinum Business Packages.
One Fixed Price. One Unique Solution for Everything You Need.
Your Golden Key Set
Becoming a Dot Com
You’ve got your business name, you’re proud of it, and now it’s time to get it registered and on the web.
We’ll try and get your exact ‘.com’ or ‘.co.uk’ name, but where that’s not possible, an alternative just as good. Without confusing you with anyone else’s business.
Your domain name will be registered to you, not to us, because it’s your web brand name and you have ownership of it.
We acquire your domain name on your behalf and register it for an initial twelve months to enable you to gain your web presence. Thereafter the domain’s ongoing registration will be passed to you to maintain. Which is a minimal fee from the domain provider your name is registered with. You can decide the period you wish to renew the name for at that time. It’s your website, so you have control.
The right domain name adds credibility to your business. You can choose to use your business name or instead a name that perhaps better conveys the concept of your business and thus attracts more customers.
A domain name builds your business and is the foundation of your internet presence.
Your Website’s Home Has to Be as Secure as Yours
Actually, in comparable terms your website’s home will probably be even safer than your home: it’ll be as secure as a bank.
We’ll get your site hosted on servers on lock down to cyber attack and hackers. More than that, servers with industrial resilience to downtime. You need to have confidence that when someone goes looking for your site, it’s there and open for business at all times.
As we note in our FAQ section, serious hosting involves security controlled entry, fire and temperature control, offsite backup, triple power and server redundancy, and utilising the latest, fastest, cutting edge technology in server design.
We only host with companies with the most stringent commitment to these business requirements, so you can be sure your website is always live and open to customers.
Let’s Get You Recognised and Remembered
First things first. Got a logo? If you don’t, then you don’t have a brand identity yet. We’ll fix that for you.
If you do, maybe you’d like to update it or polish it up a little. We can do that for you too.
Your logo creates your image, and as you know, in business, “Image” is everything. So you need a logo with meaning, to present something specific and unique to the subconscious mind of the consumer and set it apart from your rivals.
Repetition is the cornerstone of a logo’s effectiveness. Marketers know familiarity is the key to growing a business and cementing consumer and brand loyalty. With the right marketing, a logo can become the main reason for sale of a company’s product.
The importance of brand identity can’t be overstated. That’s epitomised by your logo which presents your signature trademark and colours. It’s the face of your business, why you’re different to the competition, so it’s integral to your website.
If you don’t have one, it’s time to get one.
Crafted by a Sales Copy Professional
Your website is the medium to say what it is you do. It has to present your brand and accurately convey your products or services to visitors. And it’s got to convert those visitors into customers. That’s why you want it, because visitors are potential purchasers.
So the copy is one of the most important aspects of selling to your customers. Let’s get that nailed and converting for you.
Your content – the written matter of your website – is what is going to get you found on the web, engage your visitors, and entice them to do business with you. Not only does it have to be SEO rich, but skilled and persuasive copywriting to create conversions. You have to get into the search results of people looking for your products or services, and once they’ve landed on your page, convincingly make the case for why they should spend money with you.
We’ll help you write that copy, and get those customers.
If a Picture Tells a Thousand Words Then a Video Says a Million!
Whiteboards and explainer videos are statistically proven as one of the most effective methods of marketing your business, and a product we include as standard in our business packages: https://adamrobertwebdesign.com/packages #fixedprice #webdesign #websites
Posted by Adam Robert Web Design on Tuesday, February 28, 2017
Add a sales video*, or explainer animation, or whiteboard to graphically narrate what you do: like our one here.
Whiteboards are statistically proven as one of the most effective methods of marketing your business, and a product worth up to £1,200 ($1,500) in its own right. Source Forbes.
According to Internet Retailer, people are more likely to buy a product after having seen the video. CrazyEgg reported an increase of 64% in conversions after making the shift to using an introductory video explaining what the company does. The visual form is something we’re hardwired to respond to. Text, whilst essential, takes time to read and absorb, whereas video makes it easy to convey the message and immediately capture the viewer’s attention.
The figures below were presented in an Invodo report on the results of 2014-2015:
- Video viewers are 1.6x more likely to buy.
- 96% of customers believe that video helps them make purchase decisions.
- 73% of shoppers are more likely to buy a product after watching an explainer video about it.
- 58% of consumers are ready to trust the companies providing videos about their products.
- 74% of B2C marketers and 92% of B2B marketers use video in their marketing strategies.
- 52% of marketing experts chose video among other types of content as having the best ROI.
- Social videos are shared more often than text and images combined – by 1200%!
With the stats to back it up, it’s a no-brainer that your website should include video. That’s why we offer one as part of our website package. We’ll discuss which format is best for your business, and depending on the story or message you want to tell, decide upon whether that’s best conveyed in spokesperson, animation or whiteboard form.
*Note that in order for us to be able to offer a spokesperson video within our package we use a preferred production company. If you wish to use one of your own employee’s to record your message this will incur additional cost.
Images & Graphics
The Storyboard of Your Website
Images are a critical piece of your website. They communicate instantly and tell the story of your business.
Do you have images of your business and your products/services? We’ll advise on how best to capture them, or source professional images and create your graphics where required.
If you sell products then you need to present them at their best. You need to show the customer how they work, solve their problem and answer their questions. Get the images wrong and it doesn’t matter how great the copywriting is, the customer will disconnect. On the other hand, a great set of images can persuade where the copywriting is lacking. It’s the reason e-commerce sites are image heavy. People connect faster and emotionally with visuals. It’s why you rarely see an advertisement that’s solely text or a news story that doesn’t have images to accompany it.
Buyers can’t see or touch your products or the results of your services. Images bridge the gap and are the best way of selling from a distance.
The Essential Marketing Tool
New and regular content is the number one way of raising your website up the search list rankings, and the number one means of supplying that boost is a blog. Source Forbes.
Engage with your customers, keep them up to date with what’s going on in your business and share your experience and expertise with the rest of the world: you’ll reap the benefits.
A blog adds value to your website, and more importantly, business. It forms the hub of your social media content. A blog combined with a good social media strategy ensures that all roads lead back to your website: you give the reader a reason to visit.
Regularly updating your blog increases your SEO and beats the competition on the search engine results page. It can become the entry point to your website. It allows you to easily draw traffic (customers) based on whatever’s trending (being talked about) in your business by using those keywords (topic) in your blog posts.
You can establish yourself as an industry authority, craft your own character, and develop a whole community around the comments section.
A blog is a powerful marketing tool for your business. That’s why we create one for you.
Your Internet Real Estate
Tying it all together. Your website is how most people are likely to find you. It’s the vehicle to marketing your business, attracting new customers, and vital to your success.
According to the SBA small businesses with a website earn 40% more revenue than those without one.
This is the information age. Everyone with access to the internet, and that’s everyone with a mobile phone, uses it to research products and services before buying. A website enhances your credibility, allows you to build trust with potential customers, and provides the testimonial for why they should shop with you.
Every serious business requires a website. Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.
It’s imperative for a business to have a website. The more professional it is, the more advantages you gain. And that’s what we’re here to work with you to accomplish: give you the advantage over your rivals with one of our premium websites.
Unlock Your E-Store
With an online store you can sell without limitations. Your only problems will be maintaining enough stock and the overtime… but those are great problems to have!
Building Your E-commerce Store
Setting the Foundation
You have products and services to sell, so we need to get them photographed, described, and up for sale in the marketplace that’s open 24/7 to the whole world.
That sounds easy but there’s a lot of work goes into creating an online store, and a lot of responsibility.
You may never have thought about it, but we need to know exact dimensions, weight, colour range, sizes, stock level, time to create bespoke orders, shipping times and costs… all the things you see on your favourite e-stores and shopping sites.
In short, think like your customer and second guess every question and objection they may have to buying your product or service, and negate that objection via clear and concise information.
Documenting Your Products
Adhering to Advertising Standards
You need photos of your products, and depending on product you may need multiple angles.
You have to depict your products accurately and clearly so the customer is confident in their purchase.
If you’re selling physical products that means figuring out weight and size for national and international shipping costs, and currency conversion where needed.
If you offer bookable services we need to get an online reservation system put in place – so your customers can book their beauty treatment, car repair, financial advice appointment… whatever it is you want to be able to allow your customers to reserve.
What It’s All About
The most important aspect, for you and the customer, is to get a secure payment system configured. The customer needs confidence in the security of your site before they’ll take their payment card out, and you need confidence that you’ll receive that payment when they do.
That means extra security is required for your site with a domain SSL certificate. Ever noticed that padlock that’s displayed in your browser when you buy online? Your site will need that too.
But don’t worry, we’re going to work with you to get all of these elements put in place, and convert how you want to trade into a working e-shop that generates you money.
We never forget that’s the purpose of any website we create, and why you’ve come to us.